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The Morgan Experience Centre has undergone extensive development over the last few years and now includes the Morgan museum, cafe, shop, showroom and factory tours. The redesign of the building and the brand new visitor facilities will enhance your already fascinating visit.

Find out how a Morgan is made on our fully guided tour that takes you into the heart of the factory. See the craftsmanship that remains a major part of production of this cherished motor, as well as learning about the family history and seeing cars of past, present and future. Click here to watch incredible drone footage of the 108 year old factory - famed for being home to the production of the Morgan Plus Four, Plus Six and the all-new three-wheeled model!

We'll stop at the pretty Victorian 'water cure' town of Great Malvern for a lunch break before our afternoon tour. This really is a great day out for all fans of British engineering & classic motors. 

We're due to arrive in Great Malvern at 12:00 for an hours wander before departing for the museum at 13:15. We'll leave the museum at 17:00 giving you a full afternoon to take in the tour and browse at your leisure.